When it comes to choosing a business card style and design at first the choices may seem simple, black and white or colour. However when you start to look at the choices that are then available as options the sheer amount of options can leave you bewildered.
This is because other options include single or double sided printing, if you want your logo on the card or a background image, or even both? Then you may decide to have your business cards laminated, and you can have matt laminated cards, gloss laminated, or the more recent innovation of spot UV laminating.
Spot UV laminating is whereby only certain sections of your business card are laminated to highlight key areas such as your company logo or name.
Then there are a wide range of fonts and sizes to consider as well.
So how do you break the options down in to manageable choices?
Well firstly you need to decide on the typeface font before anything else, then you will need to decide what text you want on the card, and if you need text on both sides. Only when you have decided on what text you want on the cards e.g. name, address, telephone numbers, email etc. can you then decide on the size of the font as this will be dictated by the amount of text you want on the card.
Next you will need to decide whereabouts you want your company logo on the card. The size of your logo maybe dictated by the amount of text you want on the card, or you may decide to reduce the amount or size of the text in order to give more space to your logo.
Then you will need to think about if you want a background image, and if you are going to use one you will then, and only then need to choose the text font colour. This is because certain colours of text will just disappear into the background image depending on its colour.
So there, you are nearly ready to order your business cards, so the last thing is to decide is whether to get them laminated or not. This is often a very personal choice, and you may wish to get sample business cards printed in laminated and non-laminated versions before making that choice as some images look great laminated and some do not.
So following the above steps when deciding on your business card format can greatly ease the decision process.
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